
Most people who find their way to me have one thing in common: they know what they want to change, but something keeps getting in the way. They're not broken. Their brain is just running an old programme.
I'm Laura McDonald — and for over 21 years, I've been helping people rewrite that programme for good.
People come to me for all kinds of reasons.
Some are carrying anxiety they've normalised so well they've forgotten what calm feels like. Some want to stop smoking, lose weight, or finally sleep properly — and they've tried every other route. Some are therapists or practitioners themselves, quietly burning out behind a full diary. Some are ambitious people whose own mind keeps talking them out of the very things they want most.
What they all have in common? They're done with surface-level solutions. They want something that actually works — at the level where the real change happens.
That's the subconscious mind. And that's where I work.
I didn't set out to be a hypnotherapist. In 2004 I was in London, freshly out of an 11-year career with Waitrose John Lewis, scanning job listings with my English Literature degree and absolutely no idea what came next. Then an ad for a hypnotherapy training course caught my eye, one I'd actually enquired about five years earlier and walked away from. This time, I didn't walk away.
By lunchtime on the very first day of training, I was on the phone to my mum: "This is it, Mum. This is what I'm going to do."
I qualified, built a practice in London, and at the end of 2006 I moved to the west of Ireland, where my Mum was from, and where a life I hadn't quite imagined yet was waiting for me. I started again, setting up my practice in a holistic centre in Castlebar, and things were great. I won't bore you too much here with all the life events, good and bad, but 10 years later in 2016 I opened the first and only hypnotherapy training school in Connaght. I trained practitioners, supervised them, and kept adding to my own qualifications — because that's what you do when you genuinely love this work.
But in 2014, something shifted everything again. I completed a training in BrainWorking Recursive Therapy (BWRT) and it was so different to everything I knew, that I shelved it for a while. Then the results practitioners were reporting became impossible to ignore. I started using it with my own clients.
Everything changed!
People began seeking me out specifically for BWRT. My practice grew faster than I could keep up with. The results — with trauma, phobias, anxiety, confidence, addictive behaviours, grief, performance — were unlike anything I'd seen in over a decade of practice.
Today I use BWRT in most of my client sessions, and I was the only BWRT Trainer in Ireland from 2016-2025, teaching other practitioners how to use this amazing technique. I supervise other practitioners in it, worldwide.
Over 21 years, thousands of clients, and I'm still as fascinated by the human mind as I was as a child.
BA (Hons) Linguistics & Literature | Diploma in Clinical Hypnotherapy | Diploma in Hypnotherapy with Psychotherapy | BWRT Accredited Practitioner (Levels 1, 2 & 3) | BWRT Global Supervisor | Certified Business Strategist
Over 21 years of continuous professional development
Network Ireland Mayo Businesswoman of the Year — Winner 2022, Finalist every year since 2019
Named in Ireland's Top 40 Women to Watch 2026
Speaker at the Irish Hypnotherapy Conference, National Women's Enterprise Day, Network Ireland National Conference & Awards, and The Business Success Company Summit, Fine Fail Women Councillors' Conference
Co-author of Awaken Your Wellbeing — proceeds to Galway Simon Community
Over 400,000 meditation downloads on Insight Timer
Featured in Woman & Home, Metro UK, and House of Coco Magazine
Trainer at my Hypnotherapy School, EICH Ireland, 2016-2022
Trainer for the Institute of BrainWorking Recursive Therapy, 2016-2025
Mentor/Supervisor Institute of BrainWorking Recursive Therapy, 2016-present, for BWRT practitioners around the world
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